However Google has made it clear that while it hosts the product page and provides purchase protection for customers, retailers will own the customer communication and can offer customers the option to receive marketing and promotional messages. There is no additional fee or commission associated with Purchases On Google ads. Checkout is seamless, simple, and secure, thanks to saved payment credentials in her Google Account.Īdditionally, Google is also working closely with a select group of global retailers including eBay, Flipkart and Zalando to add deep links to their apps right in their shopping ads, driving people straight to their mobile app instead of their website.Īdvertisers are charged the same market-rate CPC for clicks on purchase-enabled ads as a regular PLA would in the same auction.
After clicking the ad, she’s taken to a retailer-branded product page hosted by Google. Google informed that when a shopper searched on mobile for a product such as “women’s hoodies”, she may see a shopping ad with ‘Buy on Google’ text. The search giant that had a stellar Q2 2015 earnings, recently launched “Purchase On Google” buttons in mobile ads.Īt the recent Code Conference Google’s chief business officer Omid Kordestani had shared onstage that Google’s next commerce effort will be a “buy button” to help people purchase products featured in its shopping ads. Earlier this week Google officially rolled out the same feature under the name of Purchases on Google, which will make it easier for consumers to buy products directly from mobile search ads. Listed below are various ways in which popular social networks are enabling commerce on their platforms. Convincing advertisers and users that even commerce can happen on their platform is the new mantra.
This year social networks from Facebook to Pinterest, Instagram and Twitter, everyone is moving out of the mould of only engagement. 2015 so far has been a stellar year for the social networking giants, in terms of releasing action oriented product features.
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